Why does every sales person & marketeer need an email reputation & warming tool?

Post by
Lara Bingel
Why does every sales person & marketeer need an email reputation & warming tool?

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Mailivery connects to your email account and sends cold emails to other inboxes. Mailivery is also connected to these other inboxes and can, therefore, see if your emails land in spam or promotions. If they do, mailivery takes them out of spam, marks them as trusted and responds back to your email address. With that spam filters get the impression that you have natural sending behavior.

The logic behind it is that an email address with a good reputation as an average response rate of 5% to 10%. Cold outreach emails typically only have a 1% response rate. If mailivery can boost your average response rate, spam filters will categorize you as "normal" emails, and you land in the inbox more often.

There is a common misperception in the market saying you just need to "warm up your accounts". This is not correct. Just having to "warm up" an email account is a misperception from email marketing. Your true goal is not to warm up an email but to bring the email to a natural state by means of a natural overall average response rate. In other words, mailivery is the service that brings your total response rate (your real emails + mailivery emails) to a natural state. As soon as you deactivate mailivery, your response rate goes to abnormal again, and you land in spam more often, again.

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